Scout Advanced

Brand intelligence · Autonomous outbound

Win the pitch before it's a pitch.

Scout Advanced watches ~30 public signals across every brand, scores them daily on a per-agency basis, and — when readiness crosses your threshold — fires the pitch on autopilot. Brand intelligence and outbound, fused into one system.

SCOUT://READINESS_DESK·TRIG=ON

LIVE

ALO YOGADTC · Apparel

CMO hire · 2d · paid IG posts ×7

AUTO ▸

RHODE BEAUTYDTC · Beauty

Series B closed · 6d

AUTO ▸

OURAWearables

Influencer-mgmt manager req · 11d

AUTO ▸

LIQUID DEATHBeverage

Agency review · Adweek · 3d

REVIEW

ALO YOGADTC · Apparel

CMO hire · 2d · paid IG posts ×7

AUTO ▸

RHODE BEAUTYDTC · Beauty

Series B closed · 6d

AUTO ▸

OURAWearables

Influencer-mgmt manager req · 11d

AUTO ▸

LIQUID DEATHBeverage

Agency review · Adweek · 3d

REVIEW

01The problem

By the time a brand publicly reviews its agency, everyone is already pitching.

Agencies win on timing. Today that timing is guesswork, cold lists and stale relationships. The signals are public — but scattered across earnings calls, exec changes, ad platforms, social feeds, job boards and trade press. Nobody is fusing them in real time.

Cold outbound

<1% reply rates

Stale CRM

12–18 mo old context

Trade-press scraps

Late by weeks

Word-of-mouth

Unscalable, biased

02Raw material

~30 signal types. 8 categories. Sourced & dated.

SEC · GDELT · Meta Ad Library · Adzuna · TikTok · Owler · USPTO · Finnhub · RTPR

5 SIGNALS

A · Money

Funding, SG&A, earnings tone

3 SIGNALS

B · Leadership

New CMO, procurement, comp moves

5 SIGNALS

C · Hiring

Growth, brand, ops, influencer reqs

5 SIGNALS

D · Ad activity

Spend Δ, creatives, campaigns

2 SIGNALS

E · Creator

Paid posts on IG / TikTok

3 SIGNALS

F · News & PR

Launches, partnerships, TMs

4 SIGNALS

G · Agency review

RFPs, account drops, M&A

8 SIGNALS

H · Social & news

Velocity, sentiment, GDELT themes

Every signal carries a value · confidence · citation · timestamp. Influence decays per signal type.

1,000,000+ data points ingested & scored daily

Raw events → structured signals → per-lens scores, continuously.

03What Scout Advanced is

The Bloomberg for brands.

LIVENYSE 14:32:07 UTCUNIVERSE · 12,847 BRANDS

A live readiness market. ~30 signal types streamed per ticker, five composite scores recomputed in real time, every datum sourced and timestamped. Triggers replace your morning standup.

SCOUT://READINESS_DESK·LENS=TALENT_MGMT·SORT=ADRS↓·TRIG=ON

Brand

ADRS

Δ 7D

Conf

Trigger signal

Action

ALO YOGADTC · Apparel

+18

HIGH

CMO hire · 2d · paid IG posts ×7

AUTO ▸

RHODE BEAUTYDTC · Beauty

+22

HIGH

Series B closed · 6d

AUTO ▸

OURAWearables

HIGH

Influencer-marketing manager req · 11d

AUTO ▸

LIQUID DEATHBeverage

MED

Agency review · Adweek · 3d

REVIEW

DAVID PROTEINCPG · Food

+12

MED

Ad-spend Δ +340% · 14d

QUEUE

GHIABeverage

−3

MED

TikTok PAID_PARTNERSHIP ×4 · 9d

WATCH

GRAZACPG · Food

LOW

Trademark filing · 21d

WATCH

ALO YOGA

DTC · Apparel

Δ 7D

+18

Conf

HIGH

CMO hire · 2d · paid IG posts ×7

AUTO ▸

RHODE BEAUTY

DTC · Beauty

Δ 7D

+22

Conf

HIGH

Series B closed · 6d

AUTO ▸

OURA

Wearables

Δ 7D

Conf

HIGH

Influencer-marketing manager req · 11d

AUTO ▸

LIQUID DEATH

Beverage

Δ 7D

Conf

MED

Agency review · Adweek · 3d

REVIEW

DAVID PROTEIN

CPG · Food

Δ 7D

+12

Conf

MED

Ad-spend Δ +340% · 14d

QUEUE

GHIA

Beverage

Δ 7D

−3

Conf

MED

TikTok PAID_PARTNERSHIP ×4 · 9d

WATCH

GRAZA

CPG · Food

Δ 7D

Conf

LOW

Trademark filing · 21d

WATCH

● 3 AUTOPILOT FIRED · 24H14 NEW ABOVE 80QUEUE 42

F1 EXPLAINF2 TEAR-SHEETF3 PITCHF4 TRIGGER

ADRS

0–100

Should I pitch?

85+ auto

PER-LENS

× 10

From my angle?

matrix

PITCH TIME

LLM-fused

Right moment?

T=0.2

TREND

Δ / wk

Heating up?

4-wk

MATCH

0–100%

Which creator?

blend

04The new layer

Outbound on autopilot.
Set the trigger. We send the pitch.

ADRS ≥ 85 → SEND

Define a rule once: "When a brand crosses my ADRS threshold on my lens, with my required signals, draft a pitch in my voice and send it from my Gmail." Scout watches 24/7 and fires the moment the window opens — not the morning after.

Signal fires

New CMO, RFP, paid post detected

ADRS recomputes

Score updates within hours

Trigger matches

Your rule: lens, score, signal mix

Pitch generated

Stella drafts in your voice, with citations

Sent via Gmail

Tracked. Reply detection. No doubles.

Guardrails

Daily send caps, blocklists, business hours, mandatory human review for top-N accounts.

Voice & tone

Train on your past wins. Per-lens templates. Plain text, no AI-tells.

Closed loop

Replies feed back into scoring. Triggers self-tune from what actually books meetings.

05One rule, infinite plays

You write the rule once. It runs forever.

TRIGGER · talent_mgmt_hot

WHEN  lens.talent_management >= 80
AND   signal IN ("paid_partnership_post", "influencer_hire")
        within 14 days
AND   brand.revenue BETWEEN $50M AND $500M
AND   trend = "accelerating"

THEN  generate_pitch(template = "creator_intro_v3")
      attach_evidence(top = 3)
      send_via_gmail(from = "me@agency.com")
      log_to_crm(stage = "auto_outbound")
      cooldown(brand, 45 days)

Stack triggers

One per lens. One per vertical. One for crisis-PR. Run them in parallel.

A/B routes

Split sends across templates. Winners get more traffic automatically.

Live dashboard

Sends, opens, replies, booked meetings — per trigger, per day.

06One product · ten lenses

The same brand, scored ten different ways.

A brand that just hired three influencer-marketing managers is a 92 for Talent Management and an 8 for Media Buying. Scout runs a (signal × lens) weight matrix so every agency sees its own ranking — not a generic list.

Creative AOR

CMO + RFP

Media Buying

Spend Δ + procurement

News vol + sentiment

Performance

Growth hires + spend

Talent Mgmt

Paid posts + influ-hire

Social / Content

Content hires + campaigns

Branding Studio

New CMO + TM filings

Experiential

Launches + funding

Full-Service Digital

RFPs + multi-channel

Affiliate

Growth + creator activity

07The flagship metric

ADRS — Agency Deal Readiness Score.

85+

Autopilot zone

Leadership

25 pts

Strongest single signal — new CMO, procurement hire.

Agency vulnerability

25 pts

Strongest single — RFP, account drop, holdco change.

Creator activity

25 pts

Sum of top 3 — paid posts, influ-hires, tool adoption.

Growth

15 pts

Avg of top 2 — funding, revenue, launches.

Audience fit

10 pts

Vertical × brand-size multipliers ($50M–$500M × 1.25).

80–100

Pitch now · autopilot eligible

60–79

Pitch this quarter · lead with top signal

40–59

Watchlist · re-check in 2–4 weeks

0–39

Pass · insufficient evidence

08Architecture

Events → Signals → Scores → Triggers → Action.

Ingestion

9 source families, continuous. ~3M raw events/day.

Signal extraction

Typed, dated, cited. Confidence + decay per type.

Scoring

Deterministic ADRS · LLM-fused Pitch Timing · per-lens matrix.

Trigger engine

Rules eval every cycle. Cooldowns + caps + blocklists.

Action layer

Stella pitch · Gmail send · reply attribution · CRM sync.

DETERMINISTIC LAYER

ADRS & per-lens scores. Same inputs → same outputs. Every component traceable to a signal with a citation. Built for trust and for triggers.

LLM LAYER

Gemini 2.5 Flash (GPT-4.1 fallback) for Pitch Timing reasoning and Stella draft generation. Temperature 0.2. Cited evidence, not hallucinated.

09The wedge

Nobody else fuses these signals into a timed, per-agency, auto-sending score.

Live end-to-end. Honest about what's still maturing.

Live & working

· Continuous ingestion across ~30 signal types · 9 source families
· ADRS + 10 per-lens scores, refreshed daily
· Pitch Timing (Gemini-fused), Trend, Creator-Brand Match
· Stella pitch generation · Gmail send · reply tracking · CRM sync
· Trigger engine with cooldowns, caps, blocklists, human-in-loop tier
· Instagram & TikTok paid-partnership detection

Maturity (candid)

· Agency-review coverage ~1% — strongest signal, fixable via Adweek/Ad Age RSS
· Creator-collab history only weeks deep (Modash Raw API in flight)
· Per-lens weights are heuristic — closing the outcome-feedback loop next
· Genuinely 70+ ADRS brands still rare; volume grows with signal depth
· Trigger engine in private beta with 3 design partners

11The bet

The architecture is built. The remaining work is data depth and outcome calibration.

Creator spend is shifting toward agencies. Agency reviews run on multi-year cycles. No incumbent fuses financial + hiring + ad + creator signals into a timed, per-agency, auto-sending score. The moat compounds as our signal history and trigger-feedback loop deepen.

1M+

Data points ingested & scored per day

0–100

ADRS per agency lens, recomputed daily

~30

Signal types per brand, 8 categories

× 10

Per-lens score matrix, one product

<60s

Signal-to-sent pitch on autopilot

Win the pitch before it's a pitch.

By the time a brand publicly reviews its agency, everyone is already pitching.

~30 signal types. 8 categories. Sourced & dated.

The Bloomberg for brands.

Outbound on autopilot. Set the trigger. We send the pitch.

You write the rule once. It runs forever.

The same brand, scored ten different ways.

ADRS — Agency Deal Readiness Score.

Events → Signals → Scores → Triggers → Action.

Nobody else fuses these signals into a timed, per-agency, auto-sending score.

Live end-to-end. Honest about what's still maturing.

The architecture is built. The remaining work is data depth and outcome calibration.

Stop guessing who to pitch. Stop guessing when to send.

Outbound on autopilot.
Set the trigger. We send the pitch.

Stop guessing who to pitch.
Stop guessing when to send.